When we talk about Le Terroir, we talk about a journey of inspiration and love for beer. From humble beginnings, Le Terroir has grown into one of the leading breweries in the United States, known for its high-quality beers and strong commitment to the environment and community. Every glass of Le Terroir is not only a taste experience, but also a cultural experience, a connection between tradition and innovation, passion and responsibility.
I. History of New Belgium Brewing Company
The story of New Belgium Brewing began in the late 1980s when Jeff Lebesch, an electrical engineer and beer enthusiast, traveled to Belgium. The trip broadened his beer knowledge and ignited his passion for craft beer.
In 1991, after returning from Belgium, Jeff and his wife, Kim Jordan, decided to found New Belgium Brewing Company in Fort Collins, Colorado. With the bicycle as its symbol, the brewery was named after the idea of combining their love of Belgian beer culture with their passion for cycling.
In the early years, New Belgium started small, focusing on Belgian-style beers. Fat Tire, one of their first and most popular beers, quickly became an icon and helped the brewery establish its reputation.
In the 2000s, New Belgium Brewing expanded and produced more unique beers. They became known not only for the quality of their beer but also for their commitment to the environment and community, becoming one of the leading craft breweries in the field of environmental protection.

II. Flavor and characteristic features
The first highlight of Le Terroir is its light, delicate sourness, created by the long aging process in wooden barrels. This sour taste stimulates the taste buds, bringing a new, unique taste to the beer.
After being aged in wooden barrels, Le Terroir is enriched with the aromas of Amarillo and Cascade through an 8-day dry-hopping process. This combination brings a fresh aroma, with notes of flowers and fruits, creating a refreshing, attractive feeling.
Le Terroir also contains a wonderful balance of sour, sweet, and bitter. Each sip of the beer opens up a complex layer of flavor, from light sourness to the slightly bitter aroma of hops, then gradually mellows to a light, smooth sweetness.
Le Terroir is a sensory experience. Each glass delivers a satisfying taste experience, and a deep exploration of the art of brewing. Le Terroir is an expression of love, creativity and pride from the producer, bringing the connoisseur a memorable taste journey.
III. Style and alcohol content of Le Terroir

Le Terroir, a 7.5% Wild Ale, is an emotional work of art from New Belgium Brewing, reflecting the creativity and sophistication of the art of brewing.
Le Terroir is part of the Wild Ale family, a style characterized by a light, natural sourness, often derived from the use of wild yeast or secondary fermentation. This creates a complexity and uniqueness in flavor, reflecting the combination of tradition and innovation in brewing.
With an alcohol content of 7.5%, Le Terroir brings a strong and warm feeling, enhancing the complexity of the flavor. This alcohol content blends delicately with the light acidity and aromatic aroma from the hops, creating a perfect balance and depth in the enjoyment experience.
IV. Le Terroir brewing process
The heart of Le Terroir lies in the two-year aging process in wooden barrels. During this time, the beer slowly absorbs the distinctive flavors of the wood, creating an unmistakable signature. The patience and dedication involved in this long aging process enriches the flavors and reflects the brewer’s appreciation for every drop.
After two years of aging in wooden barrels, Le Terroir is transferred to the dry-hopped stage, where it is added to the Amarillo and Cascade hops. During the eight days of dry-hopping, the beer absorbs the fresh, unique aromas from these hops, giving it a fresh, balanced taste that is characteristic of sour beers.
The result is a glass of Le Terroir with a unique, complex and deep taste. The combination of the sourness of the beer aged in the wooden barrels and the aroma of the hops creates an unforgettable drinking experience. Each sip is a journey through the senses, opening up a world of fascinating and creative flavors.


