There are moments in life, when the evening falls with the chill of the changing seasons, or in the cozy atmosphere of an evening with loved ones, we suddenly crave something deep. It is not a normal thirst that can be quenched with a cold glass of beer, but a desire to experience, to immerse ourselves in a rich and complex emotion.
In the midst of those searching moments, Strongest Than Ever appears as a soul mate, a charming symphony aged in old oak barrels. Each drop of smooth amber beer not only carries the breath of classic English Barleywine, but also tells the story of the pure pride and ambition of the "beer wizards" at White Pony. It is an invitation to slow down, listen and feel the warmth spreading, to explore each layer of flavor as if turning the pages of a true masterpiece of art.
1. White Pony Microbrewery: Italy's Wild White Horse
In the heart Piedmont, the land of passionate dreams called wine, a beer fairy tale was written in 1920. 2013. That was the year Riccardo Franzosi and Lorenzo Botto gave birth to White Pony in the small town of Piozzo. And if we had to find a soul for that story, it would certainly be Riccardo Franzosi – the man admired by beer connoisseurs with the enchanting title: “beer wizard”.

The wizard's philosophy was far from humble from the start. He led White Pony pursues high-gravity beers, complex and ambitious flavor combinations. Instead of playing it safe, the brand chooses to conquer challenging peaks such as Barleywine, Imperial Stout and Belgian Strong Ale. The style is one of absolute freedom, where experimenting with oak barrel aging techniques becomes a full-fledged play.
Their journey has been a romantic one. From the very beginning in 2013, White Pony has made waves in the beer world with its high ABV products and unforgettable rich flavors. Then in 2016-2017, as if by magic, they launched a series of special editions, bringing their name to the international arena. In just a short time, White Pony has become one of the most pioneering and influential brands in the Italian craft beer scene, like a wild white horse galloping in a storm of flavors.
2. Strongest Than Ever: A Love Song of Absolute Strength
About 2016-2017, when White Pony was at the height of their creativity, they released a masterpiece not meant for the masses: Strongest Than Ever. This is not a regular beer, but a Special Release, a creation born from the fire of pure ambition.

Creative motivation behind it is beautiful and powerful: it is a statement of the brewery’s engineering and ambition. The name Strongest Than Ever is a proud statement. It is a clear announcement of their “strongest ever” alcohol content, with a figure of 15.1% ABV speaks for itself, accompanied by a flavor intensity that overwhelms the connoisseur.
Strongest Than Ever is crafted for a special audience: beer connoisseurs, collectors who aspire to new standards. It is a symphony for the hearts of those who love strong and complex beers like Barleywine and Imperial Stout.
And so, the product was positioned perfectly: a premium, limited product, to be enjoyed slowly in a snifter glass like one enjoys a fine wine. It was more than just a bottle of beer, it was a testament to White Pony’s mastery of the classic Barleywine style, while also asserting a distinctly modern personality. Each drop of Strongest Than Ever was a story of conquest, told in the language of flavor.




