1. History of 8 Wired Brewery & iStout Beer Line
1.1. History & Source of Brand Shock 8 Wired Brewing Co.
Beautiful stories often start from a wandering heart, and so does the journey of 8 Wired. It all starts from Søren Eriksen, a fermenter from faraway Denmark, with a genuine love for craft beer, he found his destiny in New Zealand, and from there, his dream was born.
The name 8 Wired Sounds different, right? It’s like a proud declaration. “To be wired” in New Zealand culture means to be energetic, creative, and not afraid to be a little “crazy”. That’s the philosophy that Søren conveys throughout: a spirit of breaking out, constantly experimenting to create bold, unforgettable flavors.

The journey to achieve that dream was marked by memorable milestones. In 2009, that dream began to blossom when Søren started brewing the first batches of beer under the brand name 8 Wired, in the form of “gypsy brewing” – a true wanderer, borrowing other people’s factories to realize the idea. Just one year later, 2010, those efforts have borne fruit when prestigious awards have been called one after another, making the young brand suddenly become a phenomenon. 2013, they had their first home – a cozy brewpub in Warkworth. And then, the most brilliant milestone in 2018, when 8 Wired officially opened their own brewery and restaurant in Blenheim, Marlborough – the heart of the famous vineyards. This is not just a factory, but an affirmation of a journey of complete autonomy.
1.2. Background of the Birth of iStout Beer
In the midst of the early days of New Zealand craft beer, where all the spotlight seemed to be on Pale Ales and IPAs, there was one brave artist who decided to paint his own picture in a mysterious black. That was iStout, the masterpiece born in 2010 – one of the first gems that helped the 8 Wired name shine.
Søren Eriksen had a strong desire at that time: he wanted to create a beer powerful and complex, a full symphony to affirm that New Zealand is fully capable of producing lines Imperial Stout world-class, on par with the legends from America and Europe. iStout was not born to please the masses, but to dedicate to beer connoisseurs - those who are not afraid to get lost in a world of seductive and challenging flavors.
And the name iStout how clever and full of hidden meaning. It is a subtle play on words, both evoking the perfection, the pinnacle of “i” technology products, and a proud affirmation of an “Imperial Stout” with its own unique identity. It is not just a beer, it is a statement.

2. iStout Style: Symphony of Contrasting Colors
If compared, iStout is not simply a glass of beer, but a Russian Imperial Stout authentic – like a majestic symphony composed of the strongest, deepest notes. It is a story of contrasts, where strength and subtlety come together.
Look at it in the glass first. You will be mesmerized by a jet black, thick like asphalt, so that even light had to give up trying to penetrate it. And then, like a gentle whisper rising from the darkness, a layer thick and solid brown foam lingering on the rim of the glass, like the mark of a proud conquest.
Bring the glass of beer to your lips and you will feel the presence of an underlying power. Alcohol content 10% not noisy, but warm like a hug on a winter night, spreading slowly so you can understand its complexity. And then, the dance of the senses begins.
Bitter taste at the level 65 IBU It comes, not as a punch, but as a strong breeze, asserting its powerful presence. But immediately, the full-bodied malt, sweet as dark chocolate and roasted coffee, rises to comfort, embracing the bitterness in a perfectly balanced embrace.

Finally, what makes your heart flutter is the body. That super-rich, creamy sensation that coats the palate, lingering to the point of almost being viscous. It’s not just a drink, but a lingering aftertaste, like a mysterious fairy tale you want to hear forever.
4. iStout Awards: Laurels for a Legend
iStout not only conquers the hearts of connoisseurs, but also makes its name in history with its noble title glitter. Each award is a story, a proud confirmation of the immortal status of this masterpiece.
The journey to glory began with a “spectacular debut”. Right in the year 2010, when the taste was still very new on the tongue of beer connoisseurs, iStout completely conquered the BrewNZ Awards (New Zealand Beer Awards) to reach the top, brilliantly winning the Gold Medal in the Imperial Stout category. That key award was like a thunderbolt at dawn, not only affirming the excellent quality, but also being the springboard to send the reputation of 8 Wired soaring far and wide.
And then, that glory was also written by beer lovers themselves. Year 2011, iStout was named “Best Beer in New Zealand” in a public poll. This is not a judgment from a panel of judges, but a widespread recognition from the hearts of the connoisseur community – those who actually hold the glass and feel it. The title is like an emotional declaration: iStout is the flavor a nation has been searching for.

Those laurels are more than just metal or trophies. They are proof of a dream come true, of a once “crazy” aspiration that has become a legend, helping to take New Zealand craft beer to new heights.



