Somewhere in the mist-shrouded Adirondacks, there is a flavor that has been brewing through many cold winters… Ubu Ale came to the world not as a noisy revolution, but as a whisper of time, telling the story of warm drops of malt carefully squeezed from the hands of the brewer. This is not just a beer – it is a symphony of sweet caramel, dark fruit and English Hops gentle, blending in every sip.
From the small pub 1996 to the beers that stretch across the Northeast, Ubu Ale carries the spirit of Lake Placid – where snow covers the paths and stories are told by the fireplace. Every time we raise a glass, we seem to touch Memories of Ubu the Dog, into the brewer's love, and the breath of autumn lingering in the dark reddish brown...
1. The Incubation Journey From Lake Placid Golden Drops
Year 1996, when the fog still lingers around the Adirondacks, Chris Ericson ignited a dream in a small corner of Lake Placid. The craft brewery was then the tiny Lake Placid Pub & Brewery, where each pint was imbued with local flavor. But who would have thought that from that warm hearth would emerge a brand that would shine throughout the Northeast of the United States…
Turning Point 2007 marking a fateful encounter with FX Matt Brewing – the long arm that carried Lake Placid's gold drops beyond the town's borders. And then the decade 2010s came, like a new wind blowing into the creative flow: spicy IPA, pure lager were born one after another, but Ubu Ale - the first child - still proudly held the throne with the prestigious World Beer Cup gold medal.

2. Ubu Ale – Love Song for a Dog
The story about Legendary beer starting with a loving name: Ubu. That is the loyal Labrador, the four-legged friend who accompanies Chris on every journey. The logo with the image of that dog is not only a symbol, but also a whisper of love and connection.
Launched in 1996, Ubu Ale is brewed as a heartwarming gift for travelers who come to Lake Placid – where the white snow covers the path. But then, the taste Strong Ale With its traditional character and honey-sweet malt, the aroma of ripe plums and seductive raisins has conquered even the most demanding beer connoisseurs. After 2007, Ubu Ale was no longer a local story – it became a warm ballad to dispel the cold of the Northeast…
3. Ubu Ale – Warm Love Song From Classic Flavors
Strong Ale – the name is like a whisper of poetry about the traditional English beer, where the hot fermenting ale yeast nurtures the rich golden drops. And Ubu Ale is the perfect symphony of that style – warm as a winter fireplace, sweet as the golden autumn sun.

3.1. The Shape of a Masterpiece
When light shines through the layer dark reddish brown of Ubu Ale, you will see the color caramel glowing like old honey, sometimes clear, sometimes faintly blurry – traces of the incubation process are not too strict. 7% ABV makes her become bold, worthy of her name “Strong Ale”, but not harsh at all, just lightly touching the palate with bitterness 30–40 IBU, enough to blended with malt sweetness like a delicate waltz.
3.2. The Dance of Flavors
When you raise your glass, let your nose sink into the layer. Warm sweet malt, hints of crisp toast, honey malt. Then suddenly, notes of caramel melt, leading to dark fruit aromas – ripe plums, sun-kissed raisins, even a touch of chocolate. English hops (Fuggle, East Kent Goldings) are gently dotted, carrying the breath of meadow grass and damp earth, like a whisper of the English countryside.
3.3. Difference Makes Legend
If English Strong Ale is often modest with 5–6.5% ABV, then Ubu Ale proudly rises 7%, making the beer body fuller and more attractive. The thick caramel malt is also a unique highlight – like a warm blanket wrapping around the drinker in the cold Lake Placid weather.
4. The Art of Enjoying Ubu Ale – An Afternoon by the Fireplace
4.1. Temperature & Beer Glass – Warm Kiss Of Flavor

Take your time! Let Ubu Ale shine! 10–12°C – just cold enough for the sweet caramel notes and gentle bitter flowers to blend together. If it's too cold (below 8°C), you'll lose the taste adventure – like a jazz song played out of tune, losing its soulful vibe.
One piece Snifter cup With a round belly and a shy mouth, it will be the perfect companion – it keeps the seductive aroma from fading away, letting you indulge in every sip. warm maltIf you want to be more liberal, English Nonic Pint Glass will give a rustic feeling, like sitting in an old pub in the middle of London.
4.2. Food – The Harmony of Heaven and Earth
- Smoked meat: One piece fatty steak, or flavorful BBQ ribs will make Ubu Ale even more flavorful.
- Rich cheese: Aged Cheddar, Rich Gouda, or Strong Blue Cheese – they will dance with the sweetness of beer like a passionate tango.
- Dessert: One piece melted dark chocolate, or moist brownie – this combination makes your heart stop beating for a few seconds.

4.3. The Occasion to Enjoy – When Emotions Take Over
- Fall winter: Take a sip, feel it warmth spread like a scarf wrapped around the neck in the snow.
- Luxury dinner party: Do dessert beer After the meal, leaving an unforgettable sweet aftertaste.
- Outdoor Adventure: Bring a bottle of Ubu Ale on your trip camping, climbing – rich flavor will be the perfect companion among the majestic Adirondack forest.
5. Ubu Ale – The Love Song That Remains In The Breath
Ubu Ale more than just a drink – it’s a sensual experience, a marriage of tradition and passion. Every sip is a chapter in a long novel about the Adirondacks, where the breath of the mountains and forests blends with the warm malts. Can you hear it? The sounds of autumn echo in every molecule of sweet caramel, the rustle of fallen leaves in the aroma of dark fruit.
This beer is the embodiment of patience – like the loyal Ubu dog waiting for its master, like the oak barrels that patiently brew dreams into reality. Each drop of that golden brown contains a journey: from the hands of the experienced craftsman, to the delicate taste of the connoisseur. This is not a beer to be drunk in a hurry – but to be contemplated, like watching a watercolor painting gradually take shape.
Ubu Ale teaches us a lesson about the perfect balance: between sweetness and light bitterness, between strength and sophistication, between modernity and classicism. It is like a pianist playing a familiar yet always new piece of music. When the last glass is empty, you will realize that you have not just drunk a beer - but experienced a beautiful story about boundless passion. And then in that moment, your heart suddenly flutters to realize: happiness is sometimes simply listening to the taste of time...


