1. The Journey of Three Taverns and Ukiyo
Sometimes, one trip Passion begins with distant stories. For Brian Purcell, it was wandering to ancient monasteries and brightly lit pubs in Belgium, where the taste of traditional beers permeated his soul. Dream that kept urging, and then in 2013, Three Taverns Craft Brewery was officially born in Decatur, Georgia, as a promise of wonderful sensory experiences. The name “Three Inns” is like a sincere invitation, inviting like-minded souls to find a community warm, where stories are told over golden glasses of beer.

And then, dream It keeps growing. From Georgia, the beer aroma spreads throughout the region, leading to a special space in 2017 – “The Feestzaal”, where the art of natural fermentation is celebrated as a symphony for the connoisseurs. In 2019, their footsteps were set in North Carolina, opening a new chapter with a stronger, more bustling beat.
Amidst that constant flow, one masterpiece gently was born: Ukiyo – Japanese Rice LagerLaunched in 2020, Ukiyo is not simply a beer, but a philosophy of life brewed in every quintessential grain of rice. “Ukiyo” – “the ephemeral world”, is an invitation for us to pause and enjoy the fragile beauty of the present moment. To create such a pure and authentic flavor, the brewers at Three Taverns crossed the ocean, connecting with brewmasters in the land of the Rising Sun. The result is an elegant, gentle masterpiece, a love song for those who appreciate simplicity and depth.
2. Ukiyo: The Pure Love Song of Rice and Yeast
If compared to a piece of music, Ukiyo is the song. Etude light, delicate and clearest. It is not part of the full-bodied Ale family, but a Japanese Rice Lager Pure – a pristine flower blooming on the branch of an ancient Lager tree. With an alcohol content (ABV) of only 4.25%, this drink is like a gentle companion, inviting us to enjoy more than one glass while still maintaining the serenity, worthy of being a true “session beer”.

Look at it in a crystal glass and you will see a pale straw yellow twinkle, crystal clear to the point where you can see through it, like a condensed drop of early autumn sunlight. And then the taste… oh, that taste is magic.
With a low bitterness index (IBU) (18-22), your taste buds are immersed in a perfect balance. The hop flavor is not harsh, but just a gentle breeze, enough to support the pure aroma. The body of Ukiyo is a fascinating surprise: light, crispy and charmingly dry. The pure white rice grains have washed away all worries, leaving on the tip of the tongue a strangely clean, cool and extremely pleasant feeling. It is not sweet, nor is it thick, just pure elegance, a gentle symphony for the moments when we want to let ourselves go with the flow of the "ephemeral world".
3. The Art of Enjoying Ukiyo: Cherishing Every Moment
Enjoy Ukiyo It's not just about drinking a beer, it's about a whole ritual of enjoyment purity. Let every sip of beer become a gentle lullaby to the soul.

The Dance of Temperatures: Take your time. Cherish Ukiyo at a moderately cool temperature, from 4 to 7°CAt this threshold, the delicate of the yeast rice truly awakens, so that the most delicate layers of flavor have a chance to tell their own story. If it is too cold, that cold will unintentionally lock all emotions, paralyzing the taste buds that are waiting to be caressed.
Companionship with a cup: Give Ukiyo a worthy companion – the cup Pilsner glass or Play elegant. The tall, slender glass is not only a perfect backdrop to honor the clear straw-yellow color of the beer, but also acts as a talented conductor, gently urging the smooth white foam to last longer, and guiding the purest aromas straight to your nose.
A feast for the taste buds: Ukiyo is a faithful companion to meals. It sings a perfect love song to Japanese cuisine – from the richness of sashimi, the sophistication of sushi to the crispness of tempura. It also embraces the natural sweetness of fresh seafood, quench your thirst with refreshing salads, or gently caress your palate with lightly spicy Asian dishes.

Ukiyo moments: Find it when you need to relax after a long day, when lunch or dinner needs a gentle melody. Invite it to lively friends' meetings or sunny outdoor parties. And above all, in sultry weather, Ukiyo is a cool breeze, dispelling all stuffiness, bringing a feeling of refreshing and light unforgettable
4. Conclusion: Ukiyo – Simple Philosophy of Life in Every Sip of Beer
Ukiyo is not just a drink, but a invitation poignant. It invites us to pause the hustle and bustle of life, to find the most peaceful and complete moments. In the noisy world of rich and complex flavors, Ukiyo courageously becomes a symphony of silence – gentle, pure and delicate.
Each sip of that clear, straw-yellow beer is a gentle reminder: happiness sometimes lies in the simplest things. It is a cool breath that dispels the heat, it is a hearty laugh with friends, it is a perfect combination with a meal. Ukiyo touches the heart not with passion, but with deep gentleness. It is the embodiment of the “ephemeral world” – where we learn to appreciate the fragile beauty of the present. Let Ukiyo not just be a glass of beer, but an emotion, a beautiful memory you want to keep forever in your soul.


